Story before format

Your business already has a story. Let’s make it visible.

Thoughtful communication for businesses and creators who would rather build trust than chase noise.

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01 / The problem

When content does not look like the business, people notice.

  1. What you do well stays out of sight.

  2. Stories go unnoticed.

  3. Likes take the place of trust.

02 / The core idea

Social media should not invent reality. It should amplify it.

The right audience matters more than a massive one. Consistency matters more than accidental virality.

Joan Verdú / full production

03 / The method

First we find what is worth telling. Format comes later.

  1. We identify

    What you do, what makes you different and the problem you solve.

  2. We uncover

    Stories, processes and knowledge no one is telling.

  3. We filter

    What the industry has repeated too often and which formats are saturated.

  4. We propose

    One safe idea, one distinctive idea and one standout idea.

04 / The difference

The camera is a tool. The point of view changes the result.

  • It is not the drone.
  • It is not the software.
  • It is not the edit.

It is seeing what others miss.

05 / Who it is for

Close to the business. Close to the story.

We work best with involved founders and creators who have a real audience, a point of view and the patience to build for the long term.

06 / What we do

Three ways to turn experience into content with meaning.

  1. Authority

    • Real cases
    • Decisions
    • Mistakes and processes
  2. Education

    • Tutorials
    • Guides
    • Common mistakes
  3. Inspiration

    • Personal stories
    • Challenges
    • Progress

07 / Isidre Bartumeu

Seeing narrative opportunities where others only see routine.

Portrait of Isidre Bartumeu, founder of FRAME

A creator since the age of 15, with more than a decade in video and an earlier background in finance and business. FRAME began with a simple observation: many companies did not need to invent anything; they needed to explain what they already did well.

08 / Selected projects

Stories in motion.

Full production and editing, with creative and strategic involvement depending on the project.

Joan Verdú

Competition, travel and challenges told from the inside, with pace and proximity.

Full production and editing

Watch video: SÖLDEN WORLD CUP | VLOG 208

SÖLDEN WORLD CUP | VLOG 208

Open on YouTube
Watch video: MAMBA CHALLENGE: EL DOCUMENTAL

MAMBA CHALLENGE: EL DOCUMENTAL

Open on YouTube

Sara Baceiredo

The reality of running three businesses without turning life into a performance.

Full production and editing

Watch video: un culo inquieto “gestionando” 3 empresas sin renunciar a su vida

un culo inquieto “gestionando” 3 empresas sin renunciar a su vida

Open on YouTube

Laura Escanes

An everyday story in Austria shaped by curiosity and closeness.

Full production and editing

Watch video: asi vive mi novio en Austria

asi vive mi novio en Austria

Open on YouTube

Aquí Nadie Entrena

Sports analysis and lived adventure, from Alpe d’Huez to the Cape Epic.

Full production and editing

Watch video: Como Pogacar acaba de REVENTAR el tiempo de Marco Pantani en Alp d’Huez

Como Pogacar acaba de REVENTAR el tiempo de Marco Pantani en Alp d’Huez

Open on YouTube
Watch video: Cape Epic 1 | Empieza nuestro sueño

Cape Epic 1 | Empieza nuestro sueño

Open on YouTube

09 / The filter

Before an idea leaves FRAME, we put it to the test.

  1. Does it truly represent the client?
  2. Is it authentic?
  3. Does it add value?
  4. Does it build trust?
  5. Is it different?

If it fails two or more, we rework it.

10 / Frequently asked questions

Before we begin.

11 / A conversation, no pressure

Your story is already there. Shall we look at it?

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